Last week we wrote about the power of the color red, and this week we’ve been invited to participate on the runway to support the very important Red Dress Fashion Show & Health Expo. The Red Dress symbol became the national icon for heart disease and stroke awareness in women. Yes, indeed, red is the color of the vibrancy that pumps through the hearts of passionate people who help make great things happen!! With the support of the American Heart Association, Go Red For Women has successfully saved over 627k lives and has raised $46 million for this worthy cause. Wow!! The stunning Mission Inn ResortHistorical landmark is a huge supporter of this cause. We will be walking in the SITA Couture Rosie Red collection that the Mission Inn has ordered in honor of the Red Dress movement. It’s fantastic to realize the power of what this organization has pulled together, and it’s an amazing honor to be participating in such an incredible movement alongside with the Mission Inn Spa and Resort.
If you happen to be in town, please come by to support and enjoy this meaningful and exceptional event…Thank you!
Whether you prefer being draped in Black or Ivory, embrace your inner style princess!
Elih is apparently also the perfect mother daughter lunch date dress as well.
Thank you for your sweet email Cynthia! We loved it:
“Dear Sita, My daughter was wearing your Elih mini one day and I mumbled how I’d never wear it but that it was the cutest dress I’d ever seen. The next week a black one appeared in my mailbox from yours truly. I put it on and I was surprised with how much I loved it on me. So comfortable. The back drape hit in just the right spot The next week I met my daughter for lunch wearing my new dress, and yes, you guessed it, she was wearing hers! I never could have imagined that I would look and feel so great in a style my 25 yr old daughter literally encompassed. We had so much fun that day. Thank you from our heart to yours,”
DON’T LET IT BUMB OUT YOUR MOOD…GAL-ENTINE’S DAY IS THE NEW WAY TO PLAY
Times are a’changing! Nowadays you can wear the same backless dress as your daughter, love yourself first, eat chocolate without guilt, AND not feel like a left out sauerkraut if you don’t have a Valentines date. Gal’entines Day is all the rage and becoming just as cool as Valentines Day, maybe cooler. Rumor has it that girlfriends have even turned down dates with their guys in order to celebrate the with gals. We loved this and wanted to share!
If you’re looking to stay in, why not have you best girlfriend’s over for a popcorn and movie night? You could also host an arts and crafts night, creating Valentine’s for your family and friends!
Want to get out of the house? Attend a wine and canvas class, go bowling, take a pottery class, see a play or musical, or sing your heart out at a karaoke bar! The options are endless!
Sweat it out! Find a group exercise class, take aerial yoga, or hike to a waterfall.
There is nothing wrong with hopping on the bandwagon sometimes! Especially when it’s to join in on Gal’entine’s Day…or better yet, creating one! We love BuzzFeed’s sweet suggestions! Let us know what you did!
What do superheroes and SITA have in common? ……
They both wear capes!
Our Ilona Cape is making her debut as our signature statement piece. She goes perfect with every outfit and for every occasion. Whether you are running errands or enjoying a ladies night out, she will keep you feeling like a glamorous superhero! Click HERE to shop Ilona now. She’s ready to make her way into (or should we say around) your arms!
We are excited to announce that SITA Couture will be available at the beautiful Mission Inn Hotel & Spa! Located in Riverside, California, it is the diamond of the Inland Empire! From beginning as a twelve-room boarding house to the now stunning Spanish luxe-style hotel, it is packed with history and breathtaking views. We are honored to become part of the Mission Inn Hotel & Spa family!
Roses are red
Violets are blue.
This Sky mermaid hoodie
is just for you..
Red is the color of fire, passion, focus…and now the Sky Mermaid hoodie too! Many of you have her in every color, because you can never have too many Sky’s. Now here’s one more for the road. For those of you that don’t know about the Sky Mermaid Hoodie, she’s one of our core styles. Ralph Lauren has the Pollo, SITA Couture has the Sky Mermaid.
The Sky Mermaid Hoodie represents casual luxury and elegance, that can be dressed up or down!
Drape the soft hood over you and feel as free on earth as a mermaid feels in the water
From our Earth Mermaid collection, Sky is that everyday go-to hoodie that never stops making you feel and look amazing! We’re talking about the Sky Mermaid Hoodie in this article, but the Earth Mermaid Collection has 4 other beauties.
Every one loved Lucy in black, fawned over her in white, and now she’s sure to put diamonds in your sky and rubies in your eyes in a brightly-blazing red. Lucy is bold, beautiful, and bright. Her name derives from lux, the Latin word for light. Our Lucy also takes inspiration from one of the brightest stars in history, Lucille Ball, who lit up our living rooms with humor, love, and her radiant auburn locks. We’d be lying if we said Lucy doesn’t also owe a little something to a certain Beatles song…
Our Lucy is just as unique as her namesakes. She sparkles with sturdy silver hardware and premium YKK zippers, while delicate details like hand-smocked sleeves and ribbed arm welts/ waistband give her a flirty flair. An organic modal lining, faux fur trim, and detachable hood make Lucy luxurious, yet ultra cozy. Just like all our pieces, Lucy is 100% made in LA using sustainable, eco-friendly fabrics. She is the culmination of a year of hard work, loving attention to detail, and fearless creativity. We are so pleased to share her with the world, and we’re sure that you’ll love Lucy too!
The holiday cheer doesn’t stop there! We can’t forget all of the love that our classic Sky Mermaid Hoodie has received over the years, so what better way to express our gratitude than to share with you all two new festive colors, Ruby Red & Granite.
Did you know that fashion is the 2nd most polluted industry on the planet? SITA Couture gathered with other Los Angeles based sustainable designers, TEDx LA, and Taryn Hipwell (founder of Beyond the Label), to raise awareness around the “power of our purchase.”
An evening of celebrating with companies that give back and manufacture in the US
SITA Couture superstar, the unstoppable Tamara Mena, supports fashion sustainability
Big thanks to Palihouse for hosting and bringing awareness to our fashion capital!
SITA Couture is very excited to announce that we will be participating in Fancy.com’s Pop-Up 2016 in Manhattan this December!
When: December 7-11 (12/7: VIP/Press night, 12/8-12/11: Holiday Shopping)
Where: 60 10th Ave, Manhattan
What: This amazing 5-day event features 20,000 sq. ft. of the most stylish and innovative Fancy brands in a stunning, “museum-esque” showcase. Can’t wait to start dreaming up how we’ll use our totally customized installation space in this gorgeous building.
…Not to mention how enthusiastic we are to bring a slice of our elegant, laid-back California lifestyle looks to the hustle and bustle of New York chic. Stay tuned for more details about our bicoastal fashion adventure — NY here we come!
“Wellness is no longer a trend, it’s a style of life”~ Rona Berg
Wellness creates beauty, and together, they create the journey of love. The 2016 ‘Organic Spa Magazine Event’ was magical, overflowing with creative passions, collaborations and unions.
SITA Couture, the apparel brand of the evening along with the collaborating sister companies, enriched the vibe of the event with high energy and introductions to new authentic ideas uplifting women’s beauty via the best fashion and wellness products in the industry.
When you combine the expertise, experiences, and careness coming from all the energies of these individuals participating in this evening, you get movement, you get confidence, and you make people feel good about who they are and how they represent themselves. Continuing to make initiatives to educate yourself about what’s important, honoring your emotions and recognizing legacy, is a continued commitment that the leaders of this enlightened gathering expressed. Enjoy life with wisdom and authenticity, and don’t forget that everything is beautiful.
Below are related links to the event and the inspirational advocates that were involved:
Join us for a dazzling night of good music, great food, and even greater TALENT! SITA Couture will be headlining our second BESTalent Dinner & Fashion Show, and if you attended our first one, you know you will not wanna miss this.
Invite your friends, family, and loved ones for an all-age event that will not only include a marvelous dinner and musical entertainment, but also a show that will be the talk of the century, featuring brands like Kimora Lee Simmons, MonnaLisa, and of course, SITA Couture!
The 4th of July holiday is one that is close to our hearts because we are so passionate about ensuring that all of our products are being designed and manufactured within the US. Not only do we enjoy sourcing great fabrics for you,
but we also love that our workers and contractors are all in L.A,
making the production process that much more intimate while
simultaneously fueling our American economy!
We know this important to you too! With that being said, we are offering all of our exclusive customers 30% off all red, white, & blue items (aqua too!) storewide 🙂
use discount code: USA30 at checkout.
SITA Couture is an LA-based, sustainable lifestyle brand, made entirely within the U.S.
and loved by free-spirited and conscious women, everywhere!
We want to pamper YOU, you deserve it!By signing up for our newsletter with your e-mail, you’ll automatically be entered in our 1st ever summer giveaway: a $200 SITA gift certificate! Everyone that signs up will also receive $10 off their first purchase. But wait, we have more goodies! By signing up, you’ll also get:
* Exclusive discount codes unavailable anywhere else
* Invites to private fashion shows/events
* Videos and tips on how to wear and style, mix, match and layer
*Education and lifestyle tips to better understand the power of your purchase
* Be the first to know about our exciting giveaways
* Guilt-free, healthy, and organic recipes to fuel your vitality
Buckle up, guys. This is going to be one eventful week. Sunday, June 19 is Father’s Day, followed by the 20th, marking the beginning of summer, then the 21st which is (drum roll please…) YOGA DAY! There are lots of yogis here at SITA Couture who love summer and have amazing male figures in our lives we want to express our gratitude towards.
What do these 3 special days have in common? Well, they all signify doing what you love with people you love who make you happy. We want to take some time to celebrate the influential men in our lives during this Father’s Day. This could be a relative, a friend, a mentor— any male who influences you in a positive way. As much as we praise and empower women with everything we do, we don’t want to forget how incredible our men are.
To celebrate these holidays, here’s our suggested game plan:
What to Do
Some activities you can do this weekend with this special person include hiking, kayaking, a day at the beach, rock-climbing, maybe sky-diving or trying acro-yoga! Partner yoga is not only fun, but a great trust-building, bonding experience. All these activities are also ideal for the summer (heyyyyy shout out to Summer Solstice) as muscle movement is easier in a warm environment. If you’re looking for some yoga apparel, visit our yoga lounge.
Not everybody has great relationship with their father figures… if you’re in a similar situation, jumping out of a plane with that person probably isn’t going to be your first choice. This’ll sound totally bizarre, but maybe assembling some IKEA furniture together might be a good start; share a bond of frustration over confusing instructions 🙂 If you want even baby-er baby steps, give them a call, send them a framed photo of both of you together or bring them their favorite food/snack. Even small gestures after such a long time of distance can mean everything.
2. What to Eat
What complements a fun-packed summer day of hiking, yoga, rock climbing or…pretty much anything? FOOD!!! Grab your man-buddy and invite him to make our healthy, easy and guilt-free recipe for a yummy biscuit with you. This recipe can be altered to be sweet, savory or remain plain. It makes a quick and portable snack that’s great before or after activities, on a picnic, or as a gift for someone. Don’t be fooled by the simplicity of the recipe and its ingredients. This. Stuff. Is. Delicious. I tried it with the rest of the SITA crew and it’s 100% SITA crew-approved.
What you’ll need~
Preheat oven to 350 degrees F (175 degrees C). Grease a baking sheet.
Place the rolled oats into a blender or food processor to grind it up into a flour consistency.
Stir the oat flour together with whole wheat flour, salt and sugar in a bowl.
**OPTIONAL** For some sweetness, add honey, cinnamon, shredded coconut, or chocolate chips. For a savory snack, add some ground black pepper, sea salt, or sunflower seeds. Feel free to customize it to your taste!
Pour in the water and olive oil, and mix to form a soft dough.
Place dough on a baking sheet and roll it out to 1/8-inch thick. Use a knife to partially slice through the dough in desired shapes.
Bake in the preheated oven until just barely brown, (10-15 min.). Watch carefully, they can burn easily. Let them cool completely before breaking them along the score lines.
NOM NOM NOM NOM
Hope you enjoy!
3. And Finally, What to Say
Say ‘thank you’. In general, we don’t express gratitude on a daily basis or take all of our opportunities to appreciate the cherished people in our lives. If you can, at least make sure you dedicate this one day to doing it.
“Our lives begin to end the day we become silent about things that matter.” -Martin Luther King, Jr.
On behalf of Women Against Child Trafficking (WACT), we cordially invite you to the 2nd Annual WACT fundraiser happening this weekend. This is a charity that we support and feel very inspired to contribute to however we can. The event is made for both your enjoyment and to raise money towards the organization’s efforts. SITA Couture will host a booth and a casual fashion show where our clothing will be auctioned off—the proceeds going towards Women Against Child Trafficking.
Saturday June, 18th 2016
Red Hill Country Club
8358 Red Hill Country Club Drive
Rancho Cucamonga, CA 91730
*Event includes lunch, fashion show, entertainment, vendors, & raffles.
~Event ticket- $35~
For Tickets call: (626) 337-8161
Women Against Child Trafficking (ACT) works with the FBI and local police departments to stop the exploitation of women and children. The organization is comprised of several dedicated female leaders. Hats off to Hollywood celebrities like Mira Sorvino and Jada Pinkett Smith who are using their influence to raise awareness for this cause.
Currently an estimated 27 million slaves, internationally- the highest number of recorded slaves in history
600,000-800,000 people are trafficked across international borders yearly
80% are female and half are children
The U.S. Department of Justice estimated 14,500-17,500 of those people are trafficked within the US
In Los Angeles alone, immigration agents estimate that 10,000 women are being held in underground brothels
Riverside county is considered a trafficking hot spot
“You may choose to look the other way but you can never say again that you did not know.” – William Wilberforce
Woman Crush Wednesday is a social media trend that will now be incorporated as a new SITA Couture blog segment where we commemorate, pay homage, or recognize women whose stories and accomplishments inspire us in profound ways. These women make us question: How can I be more authentic and true to myself? What secrets am I hiding that I myself am too ashamed to reveal? What creative outlet can I use to express what is lying dormant inside of me? How can my journeys, insights and experiences help contribute to this experience of life that we are all sharing together?
Our very first Woman Crush Wednesday is one of the most famous, yet most historically overlooked, female painters of the 17th century: Artemisia Gentileschi. I stumbled across her story one day on a personal blog and I was very moved. Her story is laced with abuse and violation in an era where chastity determined your future; this was a time when virginity was very much enforced and a lack of it, abhorred.
Not only did her art stand up to social stigma and suppression, but also artistic expression such as hers could have cost her life. The results of her expression are astonishing. Artemisia did what no oneelse did in her time by painting women as how they realistically would be expressing themselves in scenarios where they were being violated vs. the submissive ornaments traditional painters would reflect their female subjects to be. Her father, legendary painter Orazio Gentileschi, not only fueled her artistic pedigree, but also encouraged her daughter’s freedom of expression; this was equally as rare in those days. What she endured is also still very relevant today.
At this point in time as well as today, women were treated as less than, so for her to be able to gain notoriety as a painter, one is able to see how influential and talented she really is. There is a lot of stigma on women regarding their sexuality in particular, so in turning her tragic experiences into art, she is able to transgress the typical role of women and make one for herself. This is completely inspirational for most people but especially for those that hold high regard for art. Yes, there is a stigma that artists must be in pain to truly create something substantial, but it is more of putting yourself into your art, whoever that may be, that creates good artwork – not pain. It is when you put your pain and other feelings into your art that you can create something great.
So here we have physical violation, social stigma and suppression mixed in with immense talent, a strong spirit and fearlessness. Her struggles with humiliation, sexual and physiological abuse, as well as accolades and triumphs — becoming a successful female artist in a rigidly male-dominant society against all odds that make her this Wednesday’s #WCW.
At 16 is when the abuse from her art tutor, Tassi, first began. He sexually and psychologically violated her and tried to convince her that if she revealed being abused by him, it would ruin her reputation. You can see in her work, a shift in subject matter; it became much more intense, but her fierce focus on authenticity remained the same. These years of sexual abuse are when she produced her most famous works. It is astonishing how we can create the most beautiful things during the darkest times. Looking at Artemisia’s work and how she refused to comply with oppression is staggering. These things usually destroy someone’s psyche and unfortunately, it gets worse for her, but during this time, Artemisia painted this:
This is a more realistic scenario of the biblical story of Susanna, a young wife being sexually harassed. Notice how she does not portray Susanna as a coy and promiscuous female welcoming the males’ advances like other artists did. She painted women’s response to male violence as suffering or repulsion, as they honestly would be. We can assume that she was able to do so because of her own experiences with the matter. Artemisia went against the tide and took a risk by painting Susanna in this manner. People did not want to buy a painting of a woman looking repulsed, nor did they want to acknowledge the truth. This depiction angered traditional artists, and could have resulted in punishment for deviance, but she did it anyway. This is especially blatant when compared to a similar painting depicting the same scenario four years previous to Artemisia’s work.
Tassi then manipulated her into a consensual sexual relationship with the false hope of their marriage. Since without her virginity, Artemisia was essentially damaged goods during this time, she truly had no choice but to submit to her rapist. Of course, as the terrible human being that Tassi was, he ended up marrying another woman whom he “acquired” by means of rape. Orazio took Tassi to court for raping his daughter, which was not considered a crime at the time, but exposed Artemisia for her lack of virginity. This resulted in a seven-month trial where Artemisia endured invasive vaginal examinations and torture with thumbscrews, while Tassi was not penalized. She was eventually accused of being unchaste, which injured her professional career. It is quite amazing to empathize with how she was still able to function and create such astonishing paintings while simultaneously going through something so crippling. But this is what art does — it finds its way out of the body in order to express, release, educate and share.
She created another renowned painting during this time:
This is a scene of biblical character, Judith, and her maid killing her oppressor. Artemisia did not hold back on the gore and depicted the women as having actual intent to kill the man. From staring at her painting, I began picturing myself in Judith’s position–angry and starving for justice, just like she must have felt. Contrastingly, here is a painting of the same scenario by another, more traditional artist:
It took several years, but Artemisia remained unyielding and conquered her dark teenage years. She married, had children, and rebuilt her career, continuing to paint women who chose not to be pawns. She eventually found success by selling several commissions to nobles, aristocrats and renowned establishments, thus making the best out of her deplorable circumstances.
Not only did she ignore social norms to pursue her passions, but she also did not succumb to fear and violence. She used her talent as a voice against the heinous routine of oppression in an era where this could have cost her her life. Artemisia shows us is that even during the darkest times, you can still find a light. Through this grueling stage in her life, Artemisia’s character, spirit and inner-artist were challenged. In this case, the glow stick had to be broken in order to glow. During a time where most people would say ‘no’, back away, or be passive, Artemisia undertook this challenge and decided to tackle it head-on. Her already-remarkable talent became enhanced as her work transformed into outcries for justice in the form of skillful and mesmerizing brush strokes. 400 years later, her outcry is still being heard.
We are inspired and moved by Artemisia’s courage to shift her horror into marvelous art: transforming, educating and moving all who learn about her and her journey
If you are in or around the San Diego area this Saturday, May 28th 2016, stop by and see the SITA Couture team at the beautiful Loews Coronado Bay Resort for a day of shopping, mingling, and fashion at our Sea Spa trunk show!
“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy
Powerful, heartbreaking, & eye opening….
Over the decades, the price of clothing has decreased, while human and environmental costs increase.
Here we find the importance of shopping locally and looking BEYOND the label.
“The promise of globalization was cheap goods for rich Westerners, and good jobs for the rest of the world. What’s happened instead is a fashion industry based on exploitation in which we’re all complicit.”
We’re getting ready for our Spring catwalk on April 10th with Michelle Lyons’ BESTalent Group where she’ll be bringing together some of the BEST fashion talent in LA (Kimora Lee Simmons and POSH kids to name a few).
America’s Next Top Models are walking along side BESTalent’s super awesome newcomers, the BEST soul food in LA will be catering the dinner, and when we say some of the BEST musical talent in the city will be performing, we are not joking!
If you’re in town on April 10th, you love fashion, soulfood, and amazing music then YOU ARE INVITED!
Talking fashion and runway madness with former head of Barbazon West Coast, the dynamic Michelle Lyons!
Having too much fun creating the lineup for the show!
Can’t wait to see you there!
Our theme is going to be Carribean breeze. THE must have collection for the warm summer months to come. This collection promises to keep you fresh and vibrant through the new season!
The fashion show will also include a fantastic soul-food dinner prepared by Chef Marilyn, as well as musical stylings by some of the best musicians in the city!
Below is the invite for the event, as well as the link to where you can buy tickets! Hurry, pre-sale ends today and with a deal like this, you CAN’T miss out on this beautiful event 🙂
Trade Monkey is a fashionable, trend-setting retailer and a bold, ambitious social enterprise. Trade Monkey wants to expose the world to the crafts we love and the artisans we admire. To make this dream a reality, TM is creating a global community of artisans and consumers, NGOs and social businesses. United by a shared commitment to sustainability, transparency, and fair business, TM can make shopping change peoples’ lives.
SITA Couture is a line for the free spirit. A brand that embodies everything Trade Monkey loves – sustainability and social responsibility, but also fun and playfulness.
Mimi Top | Petra Maxi | Santa Fe Pendant
SITA’s products are made with sustainable materials and everything is 100% designed and manufactured in the U.S.
Pair her one-of-a-kind styles with TM’s international treasures to act locally AND globally 🙂
“As far as what inspired me to start SITA Couture… Wanting a comfortable, sexy, easy fit that was well thought-out and could be worn in many scenarios. Once I started doing this for myself, I learned that many women had the same issues and desires in their wardrobe.”
The line is best described as “Yoga Lounge”. Just in these words you can see a comfortable, sexy, easy fit that has no age; it’s just feminine and speaks to all women who want their style to let their individuality come through.
> Slip into style with our versatile Evita midi dress! The Evita’s draped cowl neck creates a sexy elegance that inspires confidence. Its fitted silhouette ensures security, and flatters any body type. The optional Camille Slip can be worn to provide extra class for those special nights out.
>> Our friends at GoTradeMonkey.com have created a place where we can shop the most awesome trends and accessories handmade by artisans in Thailand. Their bold and elegant styles pair perfectly with our collections, that are sure to turn heads! We chose the Stardust Pendant Necklace and the Rosalie Hoop Earrings to pair with our Evita midi dress.
>> The iconic Two Bunch Palms Resort made famous by films, and kept real by the people <<
>> In the midst of the mighty and mysterious Mojave Desert, lies a magical getaway many recognize from Michael Tolkin’s Hollywood film, The Player. This hidden gem, that we had the luxury of experiencing last week, includes a resort & spa with no shortage of activities and pampering pleasures!
Purify your body, mind, and soul with a little TLC.
What’s Up with Watsu?
…is a question we’ve wondered since first hearing about it years ago. Imagine you are floating in a pool of water set to body temperature, gently stretched and pulled, bringing your memory sensors back to the experience of being in the womb. WATSU, otherwise known as Water Shiatsu, is a Japanese form of aquatic treatment, that is quickly becoming one of the most popular water treatments in the world! With its many benefits and sensations, it is no wonder people describe the experience as nothing short of incredible, and we agree! The instructors at Two Bunch Palms are some of the best in the world (Kyle was a treat!). To read more about the power and effects of Watsu, click here….
Mask & Bask
From the heart of the water, we plunged into the depths of the earth and soaked ourselves in peet-moss mineral mud. As we immersed our bodies in the fabulous substance we became weightless while letting the mud do its magic. Two Bunch Palms is known for their many amazing treatments from Shamanic healing to Chi-Gong, but they’re most famous for their water Watsu and mineral mud baths. The iconic and oh-so-glamorous mud baths are what keeps the visitors coming year after year! Getting dirty never felt so good! To read more about their various types of mud baths and wraps,click here….
Celebrity vlogger Lisa Duncan (Lisalisad1) wears the Evita Dress: “The Evita Dress, I love it! It’s so pretty….even just the slip alone! I knew it was gonna be awesome.”
It was really exciting to engage and inspire our customers through this giveaway. The requirements were to send in a photograph of you in your favorite SITA Couture outfit and tag @SITACouture, and @lisalisad1 on Instagram. From there we sent you best wishes that your named would get pulled from the hat!! 🙂 Winner would receive their choice style from the Mermaid collection.
Just for playing we gave 15 percent off your next purchase and a free Mother Earth Tote, making everyone a winner. Everyone loved that!
It was awesome receiving all of the beautiful submissions, and to see the many ways that our customers wear the line from all over the world.
You might recognize this stunning lady to the right. She has a popular YouTube channel, LisaLisaD1, where she talks about the latest fashion trends, hot make up tips, and just about all things feminine.
Lisa Duncan was a key collaborator in the giveaway and made the SITA Summer Splash a part of her YouTube channel. With both of us combined, we were able to reach out to a wide range of shoppers. This collaboration was not only effective, but so much fun!